When getting more people to trust your business, what’s the best way to get the job done? Digital marketing is usually the ideal solution, though not many people realize just how crucial it is to go for online reputation management (ORM) to help improve your relationship with your target audience.
One of the more neglected aspects is responding to reviews, particularly Google reviews. It’s not always easy to figure out how to respond, especially if you just started with your business. For startups, it’s understandable to gather as many reviews as you can, but it gets a little tricky when you have to respond to reviews.
Fortunately, you don’t have to do it alone, Here are a few easy Google review response tips for total beginners.
- Speak from the heart
First and foremost, responding to a review has to come from the heart (within reason). While it’s not a good idea to get too personal, it’s fine to let clients know that you care enough to read and respond to their feedback. For example, if they’re talking about how they had a great time with a particular service, give them a little bit of insight about how you make that service possible. Let them know that you want to push forward and improve the service.
Those that know to speak from the heart will find plenty of support from their target demographic.
- Understanding how to respond to negative reviews
Negative feedback can be hard to stomach, especially for new business owners that are already struggling to make ends meet. However, such types of feedback are the ones that could potentially turn things around for you and your company. For example, if someone is unhappy with your products and services, take the time to try to fix things. Give the reviewer solutions, and offer compensation for their experience.
Even if they decide not to respond to your business, the fact that you tried is something that many people can appreciate. In fact, in search engine optimization (SEO), ORM tactics such as these can help rank your website higher due to increased conversion rates. SEO company Salt Lake City is an example of agencies that use review responses to help with marketing.
- Stay consistent with your responses
While it might not be easy to respond to every little thing, it’s crucial to be consistent when responding to Google reviews. The more you respond, the easier it will be to get into a routine where Google review responses take little to no effort. As a new company, your target demographic will still be on the fence when it comes to whether they can trust your business. If they know that your company takes the time to respond to reviews, it can help convince them to give your business a try.
Even if you can’t respond to every bit of feedback, ensure that you respond to those that seem to need the most attention. Negative reviews and feedback dripping with praise are examples of how you benefit the most from a response.